Branding Questionnaire

About the business

What does your product/business do?

Give me your elevator pitch. If you had just 30 seconds to explain your product to me, what would you say?

What problem do you solve for your customers?

What is the purpose of your existence (other than to make money)?

Who are your 3 main competitors?

It pays to know who you’re competing against and what the industry norms are. Know them, learn from them, but don’t ape them.

Who are they? What do you like about their presence? What do you dislike about their brand identity?

What sets you apart?

What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?

What's your story?

People connect through stories. Storytelling is an effective way to create and sell a brand image.
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Is there a unique story behind your business or business name or logo?

How would you describe your company?

Share 5 adjective or words that best describe your company.

About the project

This part relates to the project at hand. The details of what you really need, and why. This helps set clear expectations from the beginning.

What are the deliverables for the brand identity?

Brand identity is vast and can include stationary, logo, websites, product packaging, marketing, banners, email templates and much more.

What timelines are you’re looking at for this project?

What is your budget?

About your customers

While you are the one who has to approve the design and pay for it, your revenues in turn come from your customers.

You as a client need to be satisfied and proud of your brand. But the design must also woo the end customer.

Describe your ideal customer

What is the primary message do you want to convey to your customers?

This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business.

For instance: How do people feel each time you mention an iPhone?

Do you have any market research about your ideal client or your product/business that you can share with us?

About the identity

If you have an existing brand/identity, why isn’t it working for you?

Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?

Please share 3 brands whose brand identity inspires you. And what do you like best about them?

Please share 3 brands/logos that you thought were weak. And what made you feel that way?

Using 5 adjectives or short phrases, describe your brand’s desired look and feel.

About you

Where are you located?

We work with clients all around the world. We simply ask this to know your location and time zone as to know when it's best to communicate. We're located in Stockholm, Sweden.

Anything else?

Is there something that you wish to add that hasn't been covered in this questionnaire?